Sergey Tkachenko was one of the co-founders of the Soho Rooms night club, which is still considered one of the most successful entertainment projects. Many people knew the man not only as the owner of the establishment, but also as a DJ. In the past few years, he has organized his own events, at which he performed under the pseudonym Sergey Jeff. None of the businessman's acquaintances could have imagined that a successful person who made plans for the future would end his life like this.
The man fell out of the window of an apartment on the 16th floor. Rescue services hurried to Shmitovsky Proezd, where the tragedy occurred. The death of the DJ did not come immediately, for some time he still showed signs of life and tried to fight. However, he quickly died from his injuries. Passers-by saw Sergei standing on the parapet, someone even asked him to change his mind and step back, but it was not possible to avoid misfortune. Many of Tkachenko's friends are sure that he did not intend to deliberately throw off the skyscraper window. Sergei's friend believes that he had no reason for that, because for a long time he could not find a soul mate. When the man nevertheless found a life partner, it seemed to everyone that there were simply no reasons for suicide.
“He was looking for love so much. I was alone for a long time, and then I found her and went out the window. It's not about him at all, it's not his style. That he himself stood on the parapet is nonsense. He just started living, opened a new project. I helped him make a presentation for investors ", - said the friend of the deceased" StarHit ".
By the way, Sergei Tkachenko stopped dealing with the affairs of the famous nightclub four years ago. After that, he spent more time at the DJ console and made plans for the future. Just before the New Year, the man managed to open his own entertainment project "Mir" on Tsvetnoy Boulevard in the very center of Moscow. An acquaintance of a businessman also believes that after he met his beloved, he began to feel much better. The girl put forward the opinion that a disagreement could arise between them, which led to a sharp quarrel. However, the friend is still not sure that this can pass for the truth.
I must say that recently on Tkachenko's page on social networks, joint pictures with his beloved have often appeared. Just three weeks ago, the elect were vacationing at the popular Russian resort of Rosa Khutor. They shared bright pictures with subscribers and did not hide their feelings. Followers left enthusiastic comments under the pictures.
Maria Radul, the girlfriend of the deceased Tkachenko, on her Instagram page did not disregard the incident. She did not post any joint pictures, but only presented the subscribers with one single entry, which could not but affect their reactions. They began to express their condolences and try to find out the details of the tragedy.
“Mashenka, hold on! My condolences, if you need any help, hold on, please "," I was speechless when I found out. I still can't believe it. condolences, Masha. If you need any help, call "," Time heals, but this is the time ... You need to hold on, do not hesitate to ask for moral help from friends, family and friends, you will now need it very much ", - Maria's acquaintances left comments.
Among Radul's acquaintances, there were those who advised her to restrict access to the page on the Web, since among users a version is being put forward that it was Tkachenko's girl who brought him to a nervous breakdown and forced him to commit suicide. Some sources report that a conflict arose between the chosen ones the day before, which they could not resolve, and the quarrel continued the next morning. Many netizens refuse to believe in this version, because even if it were so, the man, according to his acquaintances, would never have dropped from a 40-meter height.
The popular singer and dancer Sasha Project was one of the first to react to the incident and hastened to inform her adorium about it on the Internet. “I knew him from the age of 16, a man with a huge soul! Never refused anything! He was very funny and serious at the same time! No matter what! We will all miss you! May the earth rest in peace to you, ”the artist wrote on Instagram.
Friends and relatives of Sergei Tkachenko still cannot come to terms with what happened. Many are tormented by the fact that they still do not know true reasons death of their friend and colleague. Most of the Internet users have already posted farewell texts on their microblogs. Everyone is puzzled by the unexpectedness of the tragedy. Some people write that Tkachenko was very lucky when he met a new love. After all, she surrounded him with care and warmth, which, according to his friends, he really lacked lately.
Investigative Committee in Moscow continues to interrogate bystanders of the incident. A pre-investigation check will be carried out over the next few days. It is not yet known where the body of the 41-year-old man was taken.
The ex-owner of "Soho Rooms" committed suicide by jumping out of the window. This is not the first death of a celebrity in recent years - remember, a couple of days ago ..
Friends of Sergei Tkachenko, also known as Dj Jeff, say that Maria, his girlfriend, had a very difficult character, and they constantly fought. This is on the one hand. On the other hand, Tkachenko hung and held on to the cornice for more than ten minutes, and Maria tried to help him, what eyewitnesses saw. And according to another point of view, she and only she may be to blame.
The fact is, Sergei did not abuse alcohol or anything illegal, but he had problems with Maria, so it is actually not difficult to understand this difficult situation - no one, except his own girlfriend, can bring Tkachenko to fall, as a result, to the visor of the entrance and instant death would not have been able to bring.
“Well, how, how did he manage to be outside the window after a quarrel with such an eccentric girl? There is not even a balcony there. How could you not calm down the person who climbs through the window? ”,“ A terrible situation, not a single woman will pull a man out, and even more so in such a panic, ”Internet users are indignant and sympathetic (the spelling and punctuation of the authors is preserved - Ed. .).
“If you loved, why didn’t find words to calm a person in such a situation”, “He loved as you did not deserve! The video shows that you did not do everything possible to dissuade or restrain him! Because of you, he climbed out the window, and you had to correct the situation! ”- this" hitting "was the most direct. But JoInfoMedia journalist Diana Lynn notes that if Tkachenko was really as emotional as they write on the Internet, then he climbed out the window primarily because of himself ...
Meanwhile, the singer Sasha Project wrote: “I knew him from the age of 16 ... A man with a huge soul! Never refused anything! He was very funny and serious at the same time! No matter what! We will all miss you! May the earth rest in peace to you! " And Irakli asked that they order a magpie for the deceased (why on the Internet they are surprised: is it possible for a suicide?).
Nastya Zadorozhnaya, too, remembered Sergei: “Serega from the times of the“ Club ”series in the Infinity club, where we have lived our whole life. Jeff. Today the ground has gone from under my feet. It is not possible to digest, understand and believe in what happened. Thank you for being in my life. "
We express our condolences to the family of Sergei Tkachenko.
The combination of healthy ambition and drive with bright intellect and good taste - that's best recipe for business, especially in the field of entertainment. For 9 years of operation, the Soho Rooms project has not only confirmed, but also consolidated its status as the most respectable, comfortable vacation spot among Russian and foreign stars, businessmen and politicians. The history of the formation of one of the largest Russian projects - Soho Rooms - from one of the co-founders Alexei Kulagin.
First experience
Today Soho Family is a large holding of bars, clubs, restaurants; there is even a project in Dubai. The Soho Rooms club began full-fledged work in 2008, but before that Aleksey Kulagin and his team managed to go through an excellent school in other projects.
Alexey Kulagin: “We started with a team of 4 people. At the moment, the holding employs more than 300 people, including artists, DJs, face control, directors, directors, dancers. "
After the successful organization of student parties, the management of the cult club "Garage" invited Kulagin to hold an event for them. It was here that the team appeared, which subsequently created a grandiose project.
Alexey Kulagin: “In“ Garage ”I met Dmitry Braude, Irakli Pirtskhalava, Sergey Tkachenko. They invited me to work with them, because I was a trendsetter for golden youth, and they were interested in this audience. At that moment, Irakli left for the first "Star Factory", and I took his place. Later Slava Martynenko joined us ”.
During the year Kulagin, Braude, Tkachenko and Martynenko successfully worked at the Garage club, attracting a new audience. Later they were joined by Artem Zvezdinsky. At some point, the team decided on further development and promotion. This is how a project called Dlux Promo was created.
Alexey Kulagin: “We agreed with Alexey Gorobiy from the famous Shambala club that he would give us Thursday for parties. So Wednesday and Sunday became the key days in Garage, and Thursday we did in Shambhala. We could gather 150 people over the weekend. "
The team's portfolio also includes the legendary Vladimir Potanin's Stone club, where Dlux Promo organized their shows, staged productions, and promoted their own DJs and MCs. It turned into a kind of subculture, which they began to be interested in.
In 2003, the team was invited to cooperate by Alexander Tolmatsky, proposing to turn his Arlekino cinema center into a large club. The cinema and concert hall was completely converted into the Infiniti club. The team also opened a restaurant and cafe there. About 300 thousand dollars were invested in the opening. At that time, social networks were not developed, so the team was engaged in advertising and promotion on its own. They themselves came up with and made creative invitations, disseminated information about all parties already in working clubs and fashionable places.
Alexey Kulagin: “As a result, this place has become very popular - about 4000 people came to the opening alone. We managed to create a new "youth palace". For the first time in Russia, Infiniti featured Missy Elliott, Basta Rhimes, Craig David and other world stars. The club's profit reached 5 million rubles. "
When Infiniti was at its peak of popularity, under the leadership of Alexander Tolmatsky, Kulagin and his team launched the first hip-hop radio station "NEXT FM", made author's programs there. Kulagin managed to take part in writing the script for the acclaimed TV series "Club".
The next project of Alexey Kulagin and his partners was the Opera club. The two-level hall was equipped with luxurious boxes, the middle of the dance floor was decorated with a round spinning bar, and a huge stage made the room look like a real opera house. Unlike all previous projects, this one was less focused on the hip-hop / Rnb genres. On Saturdays, a new format of mashup parties was introduced, suggesting a mixture of all dance styles.
However, Dlux Prom did not plan to stop at this either, the team realized that they had grown for the most ambitious project in Moscow.
Alexey Kulagin: “At some point we realized that we had grown up, became self-sufficient and ready to launch a solo project. We evaluated the market, and it became obvious that Moscow is ready for the format of elite events, for recreation of a different level. Yes, such establishments have already existed on the market, but, to be honest, not in the best performance. We wanted to do something more fundamental and status. It was then that, in my opinion, the most ambitious idea was born - the creation of Soho Rooms ”.
Concept and discovery
As conceived by the founders, only a detached building in the center of Moscow on the river bank could be suitable for the club, evoking associations with the fashionable districts of New York and London, after which the institution was named. Therefore, it took a lot of time to choose a location, but, finally, it was decided to opt for one building of the nineteenth century on the Savvinskaya embankment. The room was completely reconstructed according to the design project of the creators of the club. In general, the construction alone took $ 7 million, so funds for the further development of the business had to be taken from the turnover. The club opened gradually: first a bar, then a restaurant, then a dance hall and a terrace. And by the beginning of 2008, the new establishment was already ready for the most demanding guests.
Alexey Kulagin: “We wanted to gather all the elite, combined with expats and representatives of international companies, socialites, famous personalities and show business stars. To do this, we decided to use the effect of closeness, inaccessibility and inaccessibility. And they did not lose. The rule "everything is classified" has become the main feature of our concept. No cameras, no press! So, we invited 200 people to the opening, whom we carefully selected, because these people became our target audience. Then word of mouth worked: relying only on the reviews of their friends, people reached out to us. Our guests have brought with them the entire audience, with which we have been working for many years. "
Soon, the owners realized that they were limited only Russian market not, and the triumphant history of parties from Soho Rooms abroad began. The best establishments in Monte Carlo and Las Vegas were rented for regular customers.
Curiosities and competition
Alexey Kulagin: “Rumors about Soho Rooms grew, as did the queues at its doors. People offered insane amounts to get to us! Many people who could not get into the club were offended by our approach, like many competitors - by our success. "
Soho Rooms attracted the largest audience - club, bar, restaurant. Competitors began to conduct activities against the club, which often resulted in unplanned checks, the arrival of evacuators and special groups.
Alexey Kulagin: “Once at night guys in masks came to us with cameras and started looking for something. Fortunately, our guests, which included several billionaires and Craig David, reacted correctly, no one left. Craig David was generally delighted and filmed this spectacle on the phone. Of course, everything was resolved peacefully, but it was clear that they just wanted to cause trouble for us. "
Not without surprises, testifying to the authority of the company and the skill of the founders. Once, on a trip to the regions, Aleksey Kulagin visited a provincial club and immediately noticed that the entire interior was completely copied from Soho.
The club also had to deal with the outbidding of artists from competitors, including a few days before the scheduled event. In such a situation, Soho most often chose a peaceful, non-conflict position, and the institution's reputation has always been preserved.
New projects and perspective
In 2014, SOHO Country Club was opened on the shores of the Picturesque Bay, which includes a restaurant, a yacht club and a swimming pool. On the territory of Trekhgornaya Manufactory, two new projects have emerged: the restaurant “Cafe Druzhba. Food Manufactory ”with affordable prices and no dress code and an indoor hip-hop club Secret Room. In addition, the team plans to open a Ball Room by Soho Rooms concert and banquet venue, a Na Volne restaurant and an open terrace for parties and outdoor shows - Soho Show, as well as a unique Soho Space in Dubai (investments - about $ 30 million).
But the main club on Savvinskaya embankment, which existed for 9 years, unfortunately had to be closed in April 2017 - for reconstruction. Time requires new searches and solutions, but the policy and target audience of Soho Family remain the same.
Alexey Kulagin: “I believe that we can rightfully be considered innovators in the world of recreation and entertainment. We were the first to create an entire entertainment holding. It was not difficult for us to achieve this. And the foundation of our success was a properly assembled team, where everyone makes his own individual contribution to the common cause. The team assumes the proximity of the perception of values, common language, common understandable rules, clearly defined roles, work for the result, shared responsibility ”.
Soho Rooms in Facts and Figures
Year of foundation
Initial investment amount
$ 7 million.
Average check
3000-5000 rubles.
More than 300 people.
entrance
Free, hard face-control.
Music stars performances
3 times a week for 8 years.
Foreign guests vacationing at the club
Johnny Depp, Jared Leto, Naomi Campbell, Silvio Berlusconi, Frederic Beigbeder, Craig David, Tarkan, Roberto Cavalli.
The number of employees of the holding
// Photo: Sergey Tkachenko and Maria
The day before, the public was shocked by reports of the death of the ex-owner of the fashionable metropolitan club, Sergei Tkachenko. A man fell from the 17th floor of a high-rise building located on Shmitovskiy proezd.
As noted by eyewitnesses, for more than ten minutes Tkachenko sagged, clinging to the cornice. A video appeared on the Web in which one can see how one leg of a man slides off the ledge, and he rapidly flies down. Sergei fell on the porch and died instantly. Many noted that the girl tried to help him, standing at the window of the apartment.
However, according to some people, it was Maria who drove Sergei to suicide. As the couples acquaintances said, the businessman did not abuse alcohol or other illegal substances, therefore, most likely, he was in adequate condition on the fateful day. Friends noted that the chosen one Tkachenko had a difficult character. Despite the fact that the man looked happy next to her, they, like any couple, sometimes had difficulties in relationships.
After a number of media outlets reported about a possible quarrel between lovers, Radul was attacked by Internet users.
“Well, how, how did he manage to be outside the window after a quarrel with such an eccentric girl? There is not even a balcony there. How could you not calm down the person who climbs through the window? " “He loved the way you didn't deserve! The video shows that you did not do everything possible to dissuade or restrain him! Because of you, he climbed out the window, and you had to fix the situation! " - wrote in the comments under the post of Mary, in which she announced the death of her beloved.
However, those close to Radul and the DJ left her with words of support. Followers noted that Sergei's beloved is a very fragile girl, so she could not help him return to the apartment. They wished her strength and patience.
“Masha loved and took care of Seryozha, he was really happy with her ... I can say that. We talked almost every day! ”,“ She never had any self-interest ”,“ The girl weighs 50-60 kg, how can she drag an adult man upstairs? ”,“ I know both Seryozha and Masha. I think it is inappropriate to blame someone, ”noted some social media users.
At the moment, investigators are trying to figure out what exactly happened a few minutes before the tragedy. According to some reports, other people could have been in the apartment of Maria and Sergei.
By the way, a few hours after Sergei's death, a fragment from his interview, which he gave several years ago, appeared on the Web. Judging by the video, Tkachenko preferred to play sports, did not like alcohol, and also dreamed of creating a real family. The man told how he built a career in the world of music, took part in the Tet-a-Tet group and organized the first fashion parties.
He admitted that he sometimes considered himself overly emotional. Like many people, Sergei regretted that some moments of the past could not be changed. Nevertheless, the businessman hoped for a happy future.
“Family is the most important thing in this life. I have it, but it is not complete. I really want children. I am actively pursuing this. To live for oneself is a great folly. You have to live for people, and they will give it to you, ”Sergei noted.
Many colleagues in show business cannot believe that DJ Jeff is no longer alive. V social networks people post rare footage with Sergei and write warm words about him.
“I knew him from the age of 16 ... A man with a huge soul! Never refused anything! He was very funny and serious at the same time! No matter what! We will all miss you! May the earth rest in peace to you! " - posted by Sasha Project.
“How can it be, I don’t believe ... All Orthodox, please, all to the church, order a sarokoust for the repose of the soul of the newly departed servant of God Sergius, I ask you ...” - asked Irakli Pirtskhalava, who was with Tkachenko in the team “Tet-a- tet ".
0 July 14, 2010, 16:30“He apologized for not spending enough time as a goddaughter. He said that you always pray for me ... Now I will pray for you, ”wrote a girl named Polina.
“I don’t know how I knew, for some reason I felt it, intuitively… We communicated constantly, mentally and at work,” said Tkachenko's friend.
“Serega from the times of the“ Club ”series in the Infinity club, where we have lived our whole life. Jeff. Today the ground has gone from under my feet. It is not possible to digest, understand and believe in what happened. Thank you for being in my life, ”wrote Nastya Zadorozhnaya.
According to one of the acquaintances of the deceased, Sergei's funeral will be organized at the expense of his close comrades, but an account has also been opened where everyone can transfer money. Some people who knew Tkachenko noted that Sergei was very fond of football. Therefore, they suggested organizing a football tournament in memory of this man.
We are chatting in the cozy living room of the Soho Rooms restaurant. Around - twilight, candles, unobtrusive lounge sounds. In front of me are five beautiful men - Sergey, Ilya, Artem, Alexey and Vyacheslav, representing one of the strongest promo groups in Russia - Soho Rooms Promo Group.
How to open the most fashionable club in the capital, which artists are the most capricious and how you can surprise Silvio Berlusconi, they told in an exclusive interview with "Gossip".
How did the name appearSohoRooms?
Sergey:
The starting point was the word rooms - "rooms". We deliberately avoid the word "club" because, in our opinion, it has discredited itself. In Moscow, this concept has become vulgar, semi-criminal, inextricably linked with something short-lived and of poor quality.
The first part of the name was also born for a reason. We all love London. This is a city that is ready to hear what a person wants to say to him. London is the capital of the world, both in terms of style and financially. Soho is one of the most interesting neighborhoods in London. There are many old factory buildings there. Here the situation is similar - historical buildings, a 19th century building, brick. An ideal place to open a really strong, expensive, high quality project.
Sergey Jeff
That is, having seen this building, you immediately understood what the new establishment should be like?
Ilya:
The concept evolved gradually. I wanted to open a multifunctional place that united several establishments under one roof at once - a restaurant, a club, a bar, a lounge-zone. In Moscow, as everything happened before - several small but terribly fashionable clubs were opening, and the crowd flowed smoothly from one to another. The program was constantly repeated - people wanted to listen to different music, drink, have a snack, and for this it was necessary to visit several places at once. With the advent of Soho, this problem disappeared: you can start the evening with dinner in a restaurant, then go down to the bar and listen to progressive music there, then move to the dance floor, and meet the morning on a beautiful terrace where you can have breakfast and relax after a sleepless night under pleasant easy-listening ...
Ilya Meleshkin
By the way, the restaurant is our pride,
Vyacheslav starts. His speech is interrupted by Dmitry Braude, the managing partner of Soho Rooms, the ideologist of the project. He joins the conversation by talking about how many of his ideas have been brought to life in the Dining Room:
Dmitriy:
It was a matter of honor for me to create a quality restaurant. It was interesting for me to move along the London path, that is, to create a fairly concise menu with understandable, high-quality dishes. But Moscow has developed a unique specificity of the restaurant business, which is not found in any other country in the world. A popular place on the menu should have everything from fusion-style dishes to fried chicken and potatoes with mushrooms. I can say that we finally coped with the task - today we have a wonderful chef from London, and in the near future we have thematic weeks of different cuisines, to which we want to bring chefs from the best restaurants around the world.
There are a lot of signature dishes on the Soho Rooms menu. My favorites are a salad with crispy duck slices and red Sicilian oranges and tuna, cooked in a wok and sprinkled with fresh mint leaves. There are interesting desserts like meringue roll with pistachios and fresh raspberries.
It seems to me that the Soho Rooms kitchen fits perfectly into the atmosphere that we originally tried to create. It is gratifying to see that people come to our establishment not only to drink and dance, but also just to have dinner with their wives or business partners.
By the way, many people say that we have very strict face control, but I want to say that this is not entirely true. We just want our guests to be comfortable, and we do everything for this, without exaggeration.
Vyacheslav:
Soho Rooms is an expensive project. Today, one of the most expensive in Russia. Here is very beautiful interior, but it looks impressive and organic only when beautiful people are in it. Beautiful, including in terms of clothing. It doesn't have to be evening dresses and tuxedos, no. I would call our dress code smart casual. You should look beautiful, noble, but at the same time you should be comfortable. People should not be ashamed of the fact that they can wear a chic dress and diamonds - not every Moscow institution (especially an entertainment one) can be visited in this form.
We position ourselves as an institution for adults and try to follow the rules of good manners and a good dress code. And we expect our guests to respect our traditions. But, of course, we make exceptions.
Dmitriy:
But not always and not for everyone. Once a very wealthy businessman and his wife came to visit us. She was in a dress, diamonds, furs. And he ... in rubber boots and a canvas jacket - was going to go fishing after Soho. Despite the fact that I personally knew this person, I could not let him in - after all, there are certain rules for visiting our institution, and we ask all guests, without exception, to observe them.
Vyacheslav Martynenko with Maria Kravtsova
About outdoor partiesSohoRooms in France are already making up legends. Where does such fame come from?
Artem:
There is such a generally accepted concept as a vacation. People go to rest. Most often, to proven resorts - say, in the summer it is the Cote d'Azur, in the winter - Courchevel.
Especially for our friends who find themselves "in a foreign land", we arrange outdoor parties. How does it usually work? One of the clubs turns into Soho Rooms for one night. Our DJs are playing, soho dolls are dancing, even cocktails are getting in the way of our bartenders.
This year we are planning to host a party in Monaco. The venue for the second time will be Jimmy "z - one of the most expensive and" adult "clubs in the Côte d'Azur. By the way, one of its regular guests is Prince Charles. Last year the party was great there! The capacity of the club is 1000 people, but after an hour after the opening, we closed the entrance, because there were too many people.The general director of the club, Cyrille, initially treated us with a slight apprehension, but after that party he shook hands for a long time and assured us that now we could go anywhere.
The same full house was this winter in Courchevel. We made Russian Christmas there. And again there was the legendary resort club - Les Caves de Courchevel. We ourselves were surprised when we saw how many people came to the Russian party. Even the most respected people could not immediately get inside: going down the stairs, guests fell into a real human traffic jam.
Artem Zvezdinsky
"Gossip" has not yet reached the off-site parties, but we have been to Moscow events more than onceSohoRooms. And more than once they saw stars on them. And not only domestic, but also Western. Do you invite them yourself?
Vyacheslav:
Very often, celebrity guests come spontaneously, just hearing about us from their friends, PR specialists or concert organizers. So, for example, it happened with the musicians of Depeche Mode - we learned about their visit exactly five minutes before they entered the hall. There were similar stories with Benicio del Toro, Orlando Bloom, Adrian Brody.
Alexey:
Naomi Campbell often comes to see us. She visited Soho Rooms and before she began to meet with Vladislav Doronin, now we see her even more often. Despite the fame that goes about her, she seemed to me very benevolent, sweet, cheerful. Dancing all night long, chatting with friends. No aggression or snobbery.
Ilya:
And one of the most titled guests of the club was Silvio Berlusconi. He was very pleased with the music, food and drinks, but the strongest effect on him was, as you can imagine, our girls. He asked all the time what kind of casting our dancers were going through, and paid tribute to their beauty.
Vyacheslav:
As a person who organizes show programs, I can say that our dancers really go through a rigorous selection. Every week, girls come to the auditions, sometimes there are 20 of them, sometimes more than a hundred. We select the best and stage the program together with the choreographers. We often invite circus stars and acrobats. We hold fashion shows (Valentin Yudashkin did his last show). We try to surprise, although it becomes more and more difficult to do it.
Sergey:
Yes, surprising the Moscow public is not an easy task. But we are doing everything to achieve this. And, I'll tell you a secret, most often we succeed. 
Alexey Kulagin
